7 Things You Can Do This Summer to Benefit Your Child Receiving Special Education Services

Are you glad that summer is finally here, and wondering what you can do to prepare for your child’s next school year? Would you like to learn about a few things you can do in the summer time that will benefit your child’s education? This article will discuss 7 easy to do things, that will help you prepare for your child receiving special education services, next school year.1. Get an independent educational evaluation (IEE) on your child. A lot of times it may take a while to get an appointment, so make the appointment quickly. An IEE can help you learn what services your child needs, if they have any undiagnosed disabilities, goals that need to be worked on etc.If your child has autism, try and get someone who is familiar with autism. You could start your child’s new school year on a good foot!2. Attend a training on special education issues especially on the Individuals with Disabilities Education Act (IDEA). Training opportunities can be found in your community, by calling different disability organizations. Try finding a parent information and training center (PTIC), every state has them.3. Read a book on special education advocacy. Amazon has a lot of them, including my own; Disability Deception.4. Try and meet other parents of children with disabilities in your area. Disability organizations in your area may be able to help you find a parent group. Also, try the Internet, lots of parent groups online!5. Go through your child’s school records, and organize them into binders for easy finding. Then you will start the school year with organized school records!6. After going through your child’s school records, determine if you need to beef up the documentation. Summertime is a good time to send letters so that your child’s record is well documented. Most special education directors or coordinators work year round, so are available to receive and answer correspondence.7. Take time to enjoy your summer and your child! A refreshed parent is more able to advocate for needed special educational services! Have Fun!By doing these things you will ensure that your child is off to a great start for next school year. Enjoy!

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Google Maps and How Can it Help Me As a Small Local Business

Your small business can grow exceptionally fast once in it is on Google maps as it helps consumers find businesses and business owners they want to do business with. And contrary to popular beliefs, it is a free service and can do loads for your small business as many customers these days use the mobile phone. It takes just about an hour to list your small business in Google maps and according to their findings; nearly 20 percent of businesses are looked up at their site.Best of mapping technologyWith Google maps, your business can share your hours of operation and customers can be offered coupons. You can display photos of your business and share videos of services and demos, offer products and do much more. Google maps are a service that offers the best of mapping technology for your business. Much of it is free without any strings attached to them.By listing with Google maps, you can present your business’ products or services to customers through a graphical map interface with the help of a mobile phone or PC.If someone wants to check out a particular type of business within a geographical region, he or she would type in a variety of search terms in the maps search box. Searches can be easily done on type of business, location, driving distance from address and any other type.It is the nearby location for which Google maps can help small businesses situated close by. As soon as the Google map returns the results, all businesses listed in a particular type that will fit the search will come up. So you can benefit in loads as a small businessman.The graphical map interface will appear on the right hand side of the listings which you can zoom in, scroll, and even view a satellite image.Available with mobile phonesIt is easy for the customer to view the contact information with the help of a marker posted to the map. The customer can even print the exact driving directions from his or her location to the selected address. Mobile devices can also be used for Google maps and in the US; there is the sms where you can also text. Google will automatically send the top searches to the customer’s query.If the customer has a mobile phone with a browser, local listings, map and driving directions can also be viewed. It is only available with mobile phones that are java enabled and with the Blackberry. With mobile google, you have the potential to market effectively to your customers who are in transit and are looking for a particular business nearby.If you can list your business with Google, you can be ensured of a large amount of traffic to your site but you need to do a correct listing with Google maps

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How Social Media Allies and Upsides Your SEO Efforts?

SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.

And, quite reasonably, they are the two most decisive factors in the online marketing sphere.

But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.

Do we intend to say that social media directly encourages your Search engine rankings?

The simple answer could be NO!

You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.

Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.

Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.

The Relationship Between Social Metrics & SEO

Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.

But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.

This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.

Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.

Nevertheless, is there an Indirect way that social media influences search engine rankings?

And, this was embellished in the Cutt’s video itself.

He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.

Benefits of Social Media for Business

A Linkable Opportunity

As most social media consists of links to other websites, site owners and content creators can use it to promote their content.

You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.

Here’s how this happens-

As you use social media, there might have been countless times that some articles impacted you.

The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.

Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.

You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions

Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.

These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.

Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.

So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.

This is called the power of positive mentions.

Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.

You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.

Social Media For Searches

You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.

As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.

You will find similar responses to Pinterest and Instagram.

Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.

In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.

Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.

Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.

Changing The Idea Of SEO

We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.

Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.

You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.

Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.

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